Off¬set and digital are both useful printing methods. Each has particular benefits depending on your project's requirements. When you need larger runs of a project, into the hundreds, or thousands, or using a specific, brand-centric pantone color, offset printing is the best way to go. You can also use a much wider variety of custom papers and specialty inks, such as metallic or Fluorescent inks in the off¬set process. If a quantity of less than 100 or the need for individual addresses/ information is required, digital is your probable solution. The best part is that as a business, your needs can be met with either of these choices, and the high- level of quality means you get a printed product that will make you look great!